The first glitches came to a head a few weeks ago when Scopely tried something that was more ambitious than the bi-weekly “war” event, in which factions of human players battle it out for a top prize.
But then another glitch happened again this weekend, and Scopely had to apologize again.
Scopely’s game developers apologized, and the company gave players valuable items in compensation. Such player revolts have happened before in games like Marvel Contest of Champions and Modern War, and they hold important lessons for game developers, particularly those who reach millions of players. It’s hard to make players happy in free-to-play mobile games, and now it’s Scopely’s turn to face the wrath of players after some glitches in its popular The Walking Dead: Road to Survival game.
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